How to Analyze Your Website Backlinks in Less Than 2 hours

How to Analyze Your Website Backlinks in Less Than 2 hours

Are you trying to transform your website’s casual visitors into subscribers and buyers?

You need to make sure you are attracting the right crowd.


You might have heard about improving your backlinks as a way to boost your website’s traffic, but what are they really, and how do you improve them?


When any website links to your site or any page of your site from its website, this is called a backlink.

Backlinks-make a huge-impact on a-website’s prominence in search-engine result. The process of regulating this is known as Search Engine Optimization or SEO.

Backlink analysis is essential to boost one’s SEO ranking and therefore getting more traffic from Google.

No one-knows for sure-how much weight-search engines give-to backlinks when-listing results, however what-we do know-for certain is-that they are-very important and they are here to stay:

Googlers have confirmed several times that the system is not going to change soon.

All backlinks are not created equal

Think of backlinks as conversations among websites.

The quality of the conversations is much more important-than the quantity of conversations your website has.

A lots of bad practices have arisen to guarantee a website gains backlinks (for instance: purchasing backlinks, selling backlinks, networks of websites exchanging backlinks with each other, etc.).

However, they are ultimately counterproductive. Search engines will deindex and penalize websites suspected of involvement in such practices.

It’s always a good idea to know which of your backlinks are good, as the more quality links your site will have, the more traffic Google will send to your site.

One good backlink helps more than many bad ones. What is a good backlink? Of course: one to a better website who has high traffic and is perceived by search engines as higher in rank.

Generally speaking, backlinks are usually categorized in two ways: Dofollow backlinks and no follow backlinks.

How do i run my analysis?

First of all you will need a checker tool. Here is a short list of some of the most commonly used ones:


Semrush was designed for Competitor Keyword Research, meaning it excels at reverse engineering the search rankings of websites similar to yours and come up with already proven keywords, so you can improve on the work of your opposition.

Though the program has recently added a new function for traditional keyword research, it is still in beta and as result less finely tuned than others’.


Ahrefs’ admitted strength is its crawling’ capability. Crawling is the capacity to find all the backlinks and mentions across the web, meaning AHrefs will be able to analyze a really large amount of data for more comprehensive analysis.

Its backlink database is amongst the largest available. However, that does also mean there is more data for you to sift through. Also, AHrefs is not cheap, with monthly costs starting at $79 a month up to $499.


A thoroughly solid newer addition, Openlinkprofiler is still, for the moment, entirely free. Its easy-to-understand user interface and quantity of options for analysis make it a solid addition to the roster. How long will it stay free for?

That’s the question. It’s ideal for independent users and small companies.

Open site explorer

Open Site Explorer offers a large amount of content.

As just a-small part of the SEOMoz, it includes social media statistics, rank tracking, weekly crawls-alerting you to onsite SEO issues and competitive backlink analysis to see how you stack up against the competition.

It also includes other tools such as webinars and training videos, and its community is helpful and active.

Majestic SEO

Majestic does one thing and does it well: backlinks.

It is devoid of other data such as keyword difficulty, monthly search volume, rank tracking, etc…

As far as backlinks go though, Majestic draws from the oldest and most complete index of all, dating back from 2011. It also has excellent tools to handle bulk requests, which makes it ideal for large organizations and businesses.

Things to look out for in your analysis

You will soon start analyzing websites linked with yours. What are you looking for exactly?

The answer is varied, but there are a few obvious elements to keep in consideration.

Remember: you are trying to determine what websites are worthy’ to be linked to yours.

The Google index status is one of the most reliable SEO metrics. You don’t want your site to be associated with sites that are penalized by Google, and a link form them might do more harm than good.

Excess of links. Any site or page that links to more than 100 external links should raise a flag.

When a website links to thousands of other external links, the quality of the site is undoubtedly bad.

Also look out for percentage of traffic received from search engines.

If for whatever reason Google doesn’t think a site deserves to rank high and as a consequence get good traffic from the search results, you’ll not get much SEO benefits from a backlink placed on their site.

If traffic percentage from search engines is below 20 percent, you are rarely looking at a quality site.

On the other side, if a website has a high percentage of traffic from search engines, it means that Google thinks the site is valuable and therefore rewarded them with high rankings that lead to a good amount of traffic.

Linking to them will raise your profile too.

With these few elements you are well on your way to turn those casual visitors into buyers and clients. Remember: everyone’s needs are different. Experiment and find out what works for you.

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